Sales visuals for Hermosa Concept's Shima bar stool — a coastal kitchen scene built around woven rattan, warm oak, and terrazzo against a sea view. The space design took reference from Zoco Home.

The animation took a different approach than our usual ad format. Instead of opening on the product, we opened on the moments someone would actually live with it — light through the window, the view, the texture of the weave — holding the viewer before the product ever takes center stage. The detail shots followed after.

The shift paid off: the campaign outperformed our standard product-first ads, with a noticeable lift in conversion.